Our clients typically come to us with one of these three problems . . .
They want to accurately identify what their audience finds most valuable and develop products and services that deliver what customers want and are willing to pay for.
Their leaders want to understand what's causing performance gaps with their employees and what actions they can take to improve morale and help them do their best work.
They want to identify what motivates specific demographic segments, special interest groups or personas before investing in initiatives that affect those individuals.
Conducting quantitative surveys with "Agree/Disagree" Likert scales is easy. On the other hand, asking open-ended questions can uncover significantly deeper insights, but text analysis can be tedious and costly. Until now.
Our proprietary Trend Cone analytic tool allows researchers to extract positive and negative sentiments from qualitative feedback, generating "at a glance" intelligence that enables informed decisions.
Our software allows us to pinpoint and tag negative and positive sentiments expressed in open-ended responses.
We've created cutting-edge filtration tools. These allow us to recognise subtle themes, patterns and connections that other methods miss.
Themes are ranked and grouped to create distinctive "trend cone" charts that allow you to easily visualise data and its implications.
“Trend Cone’s approach was very interesting. The rich data collected, insights gained and the wealth of knowledge in better understanding the targeted market of the brand was phenomenal. I am very excited with this new approach; it gives a holistic insight for effective positioning. I will definitely be recommending the use of this tool to clients.”