There's no need to stumble in the dark when the light switch is at your fingertips. We discover how people feel about you, so you can take precise actions toward your goals.
ARE WE RIGHT FOR YOU?Conducting quantitative surveys with "Agree/Disagree" Likert scales is easy. On the other hand, asking open-ended questions can uncover significantly deeper insights, but text analysis can be tedious and costly. Until now.
Our proprietary Trend Cone analytic tool allows researchers to extract positive and negative sentiments from qualitative feedback, generating "at a glance" intelligence that enables informed decisions.
Our software allows us to pinpoint and tag negative and positive sentiments expressed in open-ended responses.
We've created cutting-edge filtration tools. These allow us to recognise subtle themes, patterns and connections that other methods miss.
Themes are ranked and grouped to create distinctive "trend cone" charts that allow you to easily visualise data and its implications.
“Trend Cone’s approach was very interesting. The rich data collected, insights gained and the wealth of knowledge in better understanding the targeted market of the brand was phenomenal. I am very excited with this new approach; it gives a holistic insight for effective positioning. I will definitely be recommending the use of this tool to clients.”